I face a routine objection whenever I discuss about social media marketing and discuss its prospects with people. In my view & experience, there's huge value in social media marketing but I'm not deluded. I realize that not every company has discovered that it works really well for them at least in the short term they did not find a nice return on their investment.
SM Marketing might not be a great fit for your organization, it is true. However please do not be too hasty either. Thousands of companies are having excellent success.
Before you throw SM Marketing on the garbage heap please consider these variables. A number of you can get validation that it is in fact for your small business but some of you might rethink & give it a second chance, this time doing things a little differently.
Let us look at some potential factors as to why Social Media Marketing did not work…
1. All companies are different and you will find a lot of different variables when trying to connect with your target market using SM advertising.
Social networking works best for businesses that serve all of the countries or even internationally. For those regional businesses out there, it'll be a bit trickier. It's only a fact, unfortunately.
Does this mean local companies should not bother with SM Marketing? No that is not what I am trying to say in any respect. I am just saying you will need to have realistic expectations and consider sensibly how much you spend on social networking.